Overview
Solutions & Features
Benefits
Overview
SAP Emarsys Customer Engagement and SAP Marketing Cloud are two of the most popular customer engagement and marketing platforms on the market today. Both offer a wide range of features and benefits that can help businesses to better engage with their customers and grow their business. However, which one is the best for your business?
To help you make the decision, we’ve put together a comparison of SAP Emarsys vs SAP Marketing Cloud. Read on to find out more about each platform, including its key features, pricing, and supported countries.
SAP Emarsys is a cloud-based customer engagement platform that helps businesses to acquire, engage, and retain customers. The platform offers a range of features including email marketing, automated campaigns, predictive analytics, and more. SAP Emarsys is available in over 50 countries and supports 25 languages.
SAP Marketing Cloud is a cloud-based marketing platform that helps businesses to attract, engage, and retain customers. The platform offers a range of features including lead management, segmentation, real-time personalization, omnichannel marketing, and more. SAP Marketing Cloud is available in over 40 countries and supports 22 languages.
Solutions & Features
Comprehensive, prebuilt
integration
integration
Access data quickly without additional development support by integrating with commerce and customer data solutions from SAP. Customer self-service refers to providing customers with access to information and the ability to carry out tasks without the need for assistance from a company representative.
Built-in, AI-driven
strategies
strategies
Select from more than 60 AI-powered use cases to customise and deploy revenue-driving campaigns fast. AI-driven strategies built into software applications utilize artificial intelligence to create and execute successful business strategies.
Streamlined data model and natively built channels
Set up complex, cross-channel campaigns smoothly through simple integrations with data sources and built-in channel execution. In software applications, a streamlined data model and natively built channels imply simplified data structures and optimized communication pathways.
Insight tools that fuel the right
actions
Identify accurate segments, such as likely purchasers, loyal customers, or churn risks, and activate them easily in campaign execution tools. Software tools that fuel the right actions are insight tools that provide valuable information for effective decision-making and action.
Engagement opportunities across channels
Use natively integrated channels, such as e-mail, SMS, Web, Web push, mobile apps, and in-store, and connect from an API to third-party channels, including e-receipts, direct mail, and WhatsApp. Opportunities for engagement across channels entail the capacity to interact and connect with customers via multiple communication channels for increased engagement.
Simplified data models and natively built channels
Create complex, cross-channel campaigns fast through simplified integration with data sources and built-in channel execution. Within software applications, streamlined data models and natively built channels represent simplified data structures and optimized communication pathways.
Centralised personalisation engine
Understand what customers want and integrate tailored content and recommendations into every interaction with ease. A software tool known as a centralized personalization engine allows customization of user experiences and interactions from a single location.
Customer engagement
Trigger real-time, personalised omnichannel engagements with a platform that can send more than one billion messages a day. Customer engagement encompasses the range of interactions between a business and its clients, involving communication and involvement in marketing campaigns.
Advanced reporting
Know how your marketing impacts key metrics, such as revenue growth, customer retention, repeat purchases, and loyalty. Advanced reporting involves the use of software tools to generate and analyze sophisticated reports for obtaining actionable insights.
Agility and support for growth
Start by engaging customers on one channel and grow over time into an omnichannel marketing operation with help from SAP.”Agility and support for growth” can be described as a company’s capacity to rapidly respond to changing situations and achieve sustainable expansion.
Benefits
Accelerate time to value, meet customers where they are with what they want, and produce measurable results with real-time, scalable personalisation.
Visualise customer profiles, their connected relationships, and their associated accounts
Benefit from a native connection with ERP for supply chain optimisation and product innovation
Feed real-time data to upstream and downstream systems with API connectors
case studies
