SAP Customer Identity and Access Management (CIAM) is a software solution that helps businesses manage customer identities and access to applications. It provides a central platform for managing user identities, authentication and authorisation. SAP CIAM can be used for both B2B and B2C applications.
For B2B applications, SAP CIAM provides a centralised platform for managing customer identities and access to applications. It helps businesses control which users have access to which application and track user activity. SAP CIAM also offers Single Sign-On (SSO) capabilities, so users can access multiple applications with one set of credentials.
For B2C applications, SAP CIAM provides a self-service portal where customers can manage their own accounts. Customers can update their profile information, reset their passwords and view their account activity. SAP CIAM also offers social login capabilities, so customers can sign in with their existing social media accounts.
SAP CIAM is a flexible and scalable solution that can be customised to meet the needs of any business. It is available as both on-premise and cloud-based deployment options.
SAP CIAM provides a complete set of features for managing customer identities, including:
Creation and management of user accounts
The creation and management of user accounts involve the process of setting up and administering user profiles for system access.
Authentication and
authorization
Managing user accounts entails the process of establishing and supervising user profiles to grant system access and privileges.
Password
management
The management of passwords comprises generating, storing and securing passwords to safeguard sensitive data and systems from unauthorised access.
Profile management
Managing profiles involves the process of arranging and upkeeping user data, preferences and configurations across multiple applications and services.
Single sign-on (SSO)
SSO refers to a procedure enabling users to access several applications or services through one set of login credentials.
Social login
Using existing social media account information to authenticate and access a website or application is known as social login.
Customer self-service
Customer self-service refers to providing customers with access to information and the ability to carry out tasks without the need for assistance from a company representative.
API security
Ensuring API security comprises adopting measures to prevent unauthorized access, data breaches and other security threats to APIs.
Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralised customer profiles and synchronise them with all your digital properties.
Increase revenue and speed time to value
Make customer onboarding frictionless and strengthen loyalty by creating engagements based on permission-based first-party data.
Elevate security and
experience
Offer passwordless authentication options, protect against account take-over attacks, and adapt experiences using AI-driven, risk-based authentication.
Scale with less
effort
Address data residency, minimise latency, handle traffic spikes and speed time to market with a solution built for enterprise scalability.
Accelerate business
growth
Beat the competition by speeding time to market for new products and services through seamless, efficient onboarding of new customers and partners.
Reduce operational
costs
Minimise overhead, development and IT maintenance cycles by simplifying access management with delegated administration and end-user self-services.
Protect against business
risks
Secure information access with dynamic controls, while meeting data privacy requirements and maintaining audit-readiness, with consent and preference management.