SAP Customer Data Platform (CDP) is a cloud-based data management platform that enables organizations to unify customer data from multiple sources, including SAP and non-SAP applications. CDP provides a complete view of the customer by combining data from different systems into a single source of truth. This unified view of customer data helps organizations drive more personalized and relevant customer experiences.
CDP is built on an open, extensible architecture that allows organizations to easily connect to any data source, whether it is on-premise or in the cloud. CDP also includes robust security and privacy controls to help ensure that customer data is protected.
Organizations can use CDP to power a variety of customer-facing applications, including CRM, eCommerce, marketing, and service. CDP provides the flexibility to build custom applications or leverage existing ones. By using CDP, organizations can create unique customer experiences that are tailored to their specific needs.
SAP Customer Data Platform is a powerful tool that can help organizations drive more personalized and relevant customer experiences. CDP’s open architecture and robust security controls make it an ideal solution for managing customer data.