SAP Customer Data Platform (CDP) is a cloud-based data management platform that enables organisations to unify customer data from multiple sources, including SAP and non-SAP applications. CDP provides a complete view of the customer by combining data from different systems into a single source of truth. This unified view of customer data helps organisations drive more personalised and relevant customer experiences.
CDP is built on an open, extensible architecture that allows organisations to easily connect to any data source, whether it is on-premise or in the cloud. CDP also includes robust security and privacy controls to help ensure that customer data is protected.
Organisations can use CDP to power a variety of customer-facing applications including CRM, eCommerce, marketing and service. CDP provides the flexibility to build custom applications or leverage existing ones. By using CDP, organisations can create unique customer experiences that are tailored to their specific needs.
SAP Customer Data Platform is a powerful tool that can help organisations drive more personalised and relevant customer experiences. CDP’s open architecture and robust security controls make it an ideal solution for managing customer data.
Insights for Marketing and
Beyond
Bridge front-end data and back-end data to better understand customers and deliver trusted, personalised engagements at any step of the journey.
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