Overview
Solutions & Features
Benefits
Overview
SAP Customer Data Platform (CDP) is a cloud-based data management platform that enables organizations to unify customer data from multiple sources, including SAP and non-SAP applications. CDP provides a complete view of the customer by combining data from different systems into a single source of truth. This unified view of customer data helps organizations drive more personalized and relevant customer experiences.
CDP is built on an open, extensible architecture that allows organizations to easily connect to any data source, whether it is on-premise or in the cloud. CDP also includes robust security and privacy controls to help ensure that customer data is protected.
Organizations can use CDP to power a variety of customer-facing applications, including CRM, eCommerce, marketing, and service. CDP provides the flexibility to build custom applications or leverage existing ones. By using CDP, organizations can create unique customer experiences that are tailored to their specific needs.
SAP Customer Data Platform is a powerful tool that can help organizations drive more personalized and relevant customer experiences. CDP’s open architecture and robust security controls make it an ideal solution for managing customer data.
Solutions & Features
Complete B2B and B2C Customer
Profiles
Unify customer profiles and associate relationships at the individual or account level.
Preintegration with Back-Office
Data
Data
Integrate ERP, supply chain management, and other cloud solutions by using a common data model.
Insights for Marketing and
Beyond
Beyond
Process high volumes of customer data in real time and make it available to stakeholders and systems that drive outcomes.
Activation in the Cookie-Less
Future
Automate your business processes through one-click activation and automation based on customer consent.
Respect for Data
Privacy
Combine your customers’ identity and purpose data to truly understand and respect how they want to engage.
Data
Governance
Orchestrate customer data with engagement systems based on data privacy permissions.
Zero-Party Data
Expertise
Activate permission-based profile data shared directly by customers.
Real-Time Data Collection from
Multiple Sources
Define unique profile views for B2B and B2C use cases at enterprise scale.
Real-Time Decisioning
Core
Calculate attributes for segmentation, audience management, and real-time decision-making on an ongoing basis.
Enterprise Customer Data
Orchestration
Design and deploy integrations that push customer or account data to the right engagement systems based on purpose.
Benefits
Bridge front-end data and back-end data to better understand customers and deliver trusted, personalised engagements at any step of the journey.
Visualise customer profiles, their connected relationships, and their associated accounts
Benefit from a native connection with ERP for supply chain optimisation and product innovation
Feed real-time data to upstream and downstream systems with API connectors
Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalised experiences
case studies
