SAP Emarsys Customer Engagement: Overview

Elevating Customer Engagement with Emarsys

In today's business world, one thing's crystal clear: customer expectations have shifted dramatically toward personalised experiences. This paradigm shift is not just a trend; it's the new standard. And if you're not delivering, well, your competition probably is.

Enter Emarsys. A formidable force in the realm of customer engagement; a robust customer engagement platform that's here to transform the way you connect with your customers in order to build loyalty and increase customer lifetime value.

In this blog, the Prezien team are going to dive headfirst into the importance of personalised, automated and analytical marketing in the modern business environment. We will then walk you through Emarsys: its features, the real benefits it brings to the table and, most importantly, how you can get started on your SAP Emarsys Customer Engagement journey as both an SAP customer or a consultant.


The Significance of Personalised Marketing and Automation Today

In the not-so-distant past, businesses employed a broad-reaching marketing approach, casting wide nets in the hope of capturing a select few customers in the process. However, these days have now faded into a distant memory.

Customers now demand more than just generic offers and mass emails flooding their inboxes. They're looking for tailored experiences that demonstrate businesses understand their distinctive needs and preferences.

Think about it. When you log into most websites, Amazon or Asos, they will suggests products, send emails and offers that match your previous purchases or browsing history, things that are relevant to individuals and things people want to see. This encompasses the power of personalised marketing.

Now, imagine you could do the same for your online customers—no matter where they are. This is precisely where Emarsys comes into play, armed with its transformative capabilities, to elevate customer engagement to new heights.


Overview of SAP Emarsys Customer Engagement

So, what exactly is SAP Emarsys Customer Engagement? It’s a platform fully focused on providing customers with personalised, real-time, omnichannel interactions at scale. These factors are a huge contribute to creating an active customer ecosystem by enhancing customer retention, loyalty and repeat purchases. SAP Emarsys enables businesses to engage with customers at the right time, the right place with the right level of personalisation to optimise every interaction, hugely accelerating time-to-value.

Key highlights of SAP Emarsys Customer Engagement include:

Revenue Optimisation:

This platform allows businesses to swiftly deploy marketing strategies and tactics to integrated, personalised and cross-channel campaigns at scale, unlocking new revenue opportunities.

Conversion Rate Enhancement:

Utilising AI-powered insights, SAP Emarsys enables a profound understanding of customers, resulting in the delivery of relevant and real-time engagements that drive up conversion rates.

Business Growth:

By reaching customers during pivotal moments through the right channel with personalised content, SAP Emarsys fosters relationship-building interactions that contribute to substantial business growth.

In essence, SAP Emarsys Customer Engagement empowers marketers to deliver real-time, personalised and omnichannel customer interactions. This purpose-built marketing platform offers a multitude of advantages, including the rapid alignment of proven customer engagement strategies with desired business outcomes, the delivery of genuine one-to-one personalised omnichannel experiences and the generation of quantifiable business results that increase customer lifetime value and foster predictable, profitable growth.

Additionally, the account engagement option for SAP Emarsys Customer Engagement seamlessly aligns sales, commerce and marketing processes to cultivate remarkable B2B customer loyalty. Check out how this truly comes together in our next blog exploring how SAP Emarsys and SAP Sales Cloud can be integrated for B2B scenarios! Its integrated approach to omnichannel engagement simplifies complex data requirements, enhances operational efficiency and facilitates the scaling of highly personalised engagement throughout the entire customer journey.


Exploring Emarsys' Features and Capabilities

In the modern world of contemporary marketing, strong, long-term customer relationships are essential. As we’ve discussed, SAP Emarsys Customer Engage is a powerful platform for delivering personalised, real-time interactions at scale, driving loyalty and growth. In this section, we'll explore this further by understanding Emarsys' core features that enable enterprises to take their customer engagement strategies to new heights.

1. Seamless Customer Engagement Integration

Emarsys seamlessly integrates with diverse data sources and systems, simplifying the collection and analysis of customer data. Key components include:

Comprehensive Prebuilt Integration

Emarsys offers extensive prebuilt integrations, including SAP Commerce Cloud, SAP Sales Cloud and SAP Customer Data Solutions, consolidating customer data from various sources for a holistic view.

AI-Enhanced Strategies

Emarsys provides over 60 AI-driven strategies for personalised campaigns, improving the individual customer experience.

Streamlined Data Model and Native Channels

Emarsys employs a simplified data model and native communication channels for easy accessibility and customer outreach.​

2. Channel-Agnostic, AI-Powered Personalisation

Emarsys excels in personalisation, operating seamlessly across all communication channels as a true omnichannel solution. Businesses can craft tailored experiences with AI-driven insights.

Insight-Driven Actions

Emarsys provides tools for deep customer insights, guiding data-driven decisions and the creation of personalised engagements.

Omnichannel Engagement

Emarsys is channel-agnostic, enabling businesses to engage customers across email, SMS, web, social media and more. This versatility ensures messages reach customers through their preferred channel.

Centralised Personalisation

Emarsys employs a centralised personalisation engine for crafting tailored communications, including content, recommendations and offers based on customer behaviour and engagement.​

3. Real-Time, Scalable Personalisation

Emarsys enables real-time customer connections, fostering relationships and driving business growth.

Customer Engagement

Emarsys facilitates engagement at critical moments throughout the customer journey, from initial website visits to addressing abandoned carts and winning back defectors, boosting loyalty and conversions.

Advanced Reporting

Emarsys offers advanced reporting to monitor engagement effectiveness, empowering continuous improvement and strategy adjustments.

Growth Support

Emarsys is agile and scalable, supporting businesses in expanding their customer engagement strategies as they evolve.


Unleashing the Benefits of Emarsys

Enhanced Customer Engagement:

Emarsys leverages personalised messaging and offers to facilitate meaningful customer interactions. This results in increased engagement, spanning opened emails, click-through rates and active social media interactions.

Elevated Conversion Rates:

Emarsys acts as the catalyst to turn casual browsers into devoted customers. By recommending products and services tailored to individual preferences, it boosts conversion rates and contributes to higher revenue.

Strengthened Customer Loyalty:

Loyal customers are a cornerstone of business success and Emarsys is your ally in nurturing these valuable relationships. By demonstrating a keen understanding of customer needs and acknowledging their loyalty, Emarsys fosters brand advocacy and customer retention.

Improved ROI:

Emarsys streamlines marketing efforts, ensuring investments are channelled into strategies that yield results. This results in an enhanced return on investment (ROI), a metric that surely pleases the CFO.

Competitive Edge:

In the fiercely competitive business landscape, differentiation is vital. Emarsys empowers businesses to deliver unique and superior customer experiences, providing a distinct advantage in the market.

Data-Driven Decision Making:

Emarsys offers robust analytics and reporting, enabling informed and precise decision-making. It eliminates the guesswork, ensuring strategic direction is based on solid data.


Getting Started with Emarsys

Now that you've seen the potential of Emarsys, you're probably eager to get started. Whether you're a business customer looking to take your marketing game to the next level or a consultant ready to become an Emarsys expert, we've got the roadmap for you.

For Customers - Let's Talk to the Prezien Team:
If you're a business owner, marketer, or decision-maker, your first step is as easy as having a conversation. Reach out to the Prezien team. We're here to guide you through the Emarsys journey tailored to your unique needs.


We'll start by understanding your business, your goals and your current marketing challenges.


Based on your needs, we'll provide personalised recommendations on how Emarsys can elevate your marketing efforts.

It's that simple. With the Prezien team by your side, you'll be on your way to delivering personalised experiences that will leave your customers delighted.

For Consultants - Review the SAP Learning Journey and Get Certified:
If you're a consultant looking to expand your skill set and become an Emarsys expert, the path is clear. Follow the SAP learning journey to unlock the secrets of Emarsys.

Learning Resources:

Dive into the comprehensive SAP learning resources to understand Emarsys inside and out. From in-depth guides to hands-on training, it's all at your fingertips.


As you deepen your knowledge, consider obtaining relevant Emarsys certifications. Certification not only validates your expertise but also opens doors to exciting opportunities.

No matter if you're a customer or a consultant, the Emarsys journey is within reach. So, what are you waiting for? Take the next step and let's embark on this exciting adventure together.


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