Driving smarter engagement with business customers and communities
Name: Peel Ports
Date: June 2025 – September 2025
Industry: Maritime
Location: Liverpool
Category: B2B Marketing & Intelligent Sales
Peel Port’s Solution
With SAP Emarsys, Peel Ports now has a unified platform for engaging both B2B customers and local stakeholders, from logistics partners and shipping clients to residents near its port locations. The platform enables the Peel Ports team to deliver personalised, timely, and compliant communications, from business marketing campaigns to important community notifications such as construction activity or changes to port operations.
The integration of SAP Intelligent Sales Execution within the SAP Sales Cloud environment provides real-time visibility into sales performance, pipeline management and forecasting accuracy, empowering Peel Ports’ commercial teams to make data-driven decisions and improve customer experience across the group.
Project Team Quotes
“We’re delighted to support Peel Ports in modernising their customer engagement capabilities. By bringing together SAP Emarsys and Intelligent Sales Execution Peel Ports now have a 360° view of both customers and communities. This transformation showcases the power of SAP’s Customer Experience suite and how they can drive measurable impact even in complex, B2B and infrastructure environments.”
— [Andrew Griffin, Project Manager, Principal Consultant at Prezien]
This successful go-live builds on a strong partnership between Prezien and Peel Ports, combining deep SAP expertise with an understanding of the complex needs of logistics and infrastructure organisations.